Principles & Concepts

The 4 Ps in Action

Which 'P' in the marketing mix concerns the channels used to deliver the product to customers?

Product

Place

Price

Promotion

Decisions about coupons, trade discounts, and seasonal allowances fall under which 'P'?

Product

Price

Promotion

Place

Packaging design and brand name selection are elements of which 'P'?

Price

Product

Promotion

Place

Which 'P' aims to communicate the value of an offering and persuade target customers?

Promotion

Place

Price

Product

Inventory management and warehousing decisions belong primarily to which 'P'?

Place

Price

Promotion

Product

Determining a product’s list price versus its bundled price strategy is part of which 'P'?

Place

Product

Promotion

Price

A decision to launch an eco‑friendly line extension would be part of which 'P'?

Product

Place

Price

Promotion

Deciding between direct‑to‑consumer e‑commerce and retail distribution concerns which 'P'?

Product

Price

Place

Promotion

A company’s selection of influencers for a social media campaign is chiefly a decision under which 'P'?

Price

Place

Promotion

Product

Offering financing options such as 'buy now, pay later' primarily involves which 'P'?

Price

Promotion

Product

Place

Choosing the quality level (economy vs. premium) of a laptop model is a ______ decision.

Product

Promotion

Price

Place

Selecting point‑of‑sale displays in retail outlets is generally classified under which 'P'?

Promotion

Product

Place

Price

Reducing shipping lead times relates to which 'P'?

Price

Place

Product

Promotion

Setting a 'skimming' strategy at launch is a ______ decision.

Price

Product

Place

Promotion

Adding an augmented‑reality feature to a furniture app is primarily a ______ change.

Price

Promotion

Product

Place

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